The Future Front Market: A Homegrown Showcase in Austin

The Future Front Market, held on November 20-21, 2021, was more than just a marketplace; it was a celebration of the rich tapestry of talent within Austin’s women and LGBTQ+ creative community. With a commitment to inclusivity, this event provided a platform for artists, designers, and entrepreneurs to showcase their work, and Southern Girl & Co. was front and center in this dynamic showcase.

Nestled in the corner of the Future Front Market, attendees were greeted by the ‘Hey Y’all’ greeting at the Southern Girl & Co. pop-up shop. Against the backdrop of diverse creativity, the brand offers a curated selection of fashion that seamlessly blends Southern charm with contemporary style. It was a testament to the brand’s commitment to empowering women and LGBTQ+ individuals through their unique designs.

Southern Girl & Co. took this opportunity to unveil exclusive pieces designed specifically for the Future Front Market. From chic clothing to accessories that radiated inclusivity, attendees had the chance to explore and acquire limited edition stickers that also amplified the essence of Future Front’s commitment to community and diversity. Beyond the racks of merch, the brand’s team actively engaged with attendees, sharing stories, and fostering connections that went beyond fashion, resonating with the overarching theme of Future Front.

As the Future Front Market concluded, the echoes of Southern Girl & Co.’s presence lingered in the hearts of attendees. We look forward to coming back to leaving an enduring mark on Austin’s creative landscape.