How to Build a Merch Collection Around Your Personality The best merchandise doesn’t feel like merchandise. It feels like you. It’s the sticker you put on your laptop because it says exactly what you were thinking. The candle you light because the name makes you laugh. The mug you reach for every morning because the phrase […]
From Southern Girl Ink to Southern Girl & Co.: The Story Behind the Brand Before there was Southern Girl & Co., there was Southern Girl Ink. And before there was an entertainment company, a growing merchandise collection, music projects, artists, creative ideas, and all the things Southern Girl is becoming today, there was a much simpler […]
Do You Need a Record Label? What Independent Artists Should Consider First At some point, almost every independent artist has the thought: “Maybe I need a record deal.” Sometimes that thought comes after a big song. Sometimes it’s after a frustrating release. Sometimes it’s because an artist is doing everything themselves and thinks a label […]
Split Sheets: The One Piece of Paper Independent Artists Shouldn’t Skip You just made a song with three other people. Everybody is excited. The beat is crazy. The hook is fire. Somebody says, “We killed that.” Everybody agrees. Then somebody says: “So… what are the splits?” Silence. 😂 Nobody wants to have that conversation when […]
Let’s say it out loud: You are an artist. You are not necessarily a TikToker. And that’s okay. TikTok has become one of the places where people discover music, artists, trends, sounds, performances, and personalities. For an independent artist, ignoring the platform completely may mean missing an opportunity to put your music in front of […]
What Every Independent Artist Should Know About Music Publishing There’s a moment every songwriter eventually reaches when making the music stops being the only thing they need to think about. You wrote the song. You recorded it. You released it. People are listening. And then someone asks: “Did you register the song?” Or: “Who owns […]
Houston Has a Sound: Why R&B Still Runs Deep in This City Houston doesn’t just make R&B. We put our fingerprints all over it. There is something about R&B in Houston. It is in the way somebody sings a heartbreak song like they have actually lived through it. It’s in the church-trained vocals, the slow […]
🎤 Artist Development Is More Than Making Better Music Every artist wants to get better at their craft. Better songs. Better vocals. Better production. Better performances. Better recordings. And obviously, that’s important. But artist development isn’t just about making the music better. It’s about developing the artist. Because you can have an incredible voice and still […]
From Studio to Stage: Building an Artist Career Beyond the Music There is something special about making a song. You can spend hours writing it, recording it, changing one word, moving one drum, stacking one more vocal, listening to it 47 times and somehow still finding something you want to change. Then one day, it’s […]
One Song → Content Campaign: How Artists Can Get More From Every Release You finally finished the song. It’s mixed. It’s mastered. The artwork is done. The release date is set. And then somebody asks: “Okay… what content do you have?” 😂 Suddenly one song feels like it needs to become 30 different pieces of […]