100 vs. 200: BMI vs. ASCAP Songwriter Splits Explained

If you've ever registered a song with BMI or ASCAP and looked at the percentage breakdown, you may have had one of those “Wait…what?” moments. You agree with your co-writers that everybody owns 25%. Then somebody says,…

Why Independent Artists Need More Than a Great Song

Why Independent Artists Need More Than a Great Song A great song can open a door. But what happens after the door opens? For independent artists, that's where the real work begins. Writing and recording a great song is only one…
picture of a white coffee mug with the design thick thigh vibes resting on the crossed legs of the girl with a dog sleeping nearby

Why Thick Thigh Vibes Became More Than a Sticker

Why Thick Thigh Vibes Became More Than a Sticker Some phrases are just phrases. And then there are the ones that make you laugh, make you feel seen, and somehow become part of your personality. Thick Thigh Vibes™ started as…

How to Build a Merch Collection Around Your Personality

How to Build a Merch Collection Around Your Personality The best merchandise doesn't feel like merchandise. It feels like you. It's the sticker you put on your laptop because it says exactly what you were thinking. The…

From Southern Girl Ink to Southern Girl & Co.: The Story Behind the Brand

From Southern Girl Ink to Southern Girl & Co.: The Story Behind the Brand Before there was Southern Girl & Co., there was Southern Girl Ink. And before there was an entertainment company, a growing merchandise collection,…

Do You Need a Record Label? What Independent Artists Should Consider First

Do You Need a Record Label? What Independent Artists Should Consider First At some point, almost every independent artist has the thought: “Maybe I need a record deal.” Sometimes that thought comes after a big song. Sometimes…

Split Sheets: The One Piece of Paper Independent Artists Shouldn’t Skip

Split Sheets: The One Piece of Paper Independent Artists Shouldn't Skip You just made a song with three other people. Everybody is excited. The beat is crazy. The hook is fire. Somebody says, “We killed that.” Everybody…

How Artists Can Use TikTok Without Becoming a TikToker

Let's say it out loud: You are an artist. You are not necessarily a TikToker. And that's okay. TikTok has become one of the places where people discover music, artists, trends, sounds, performances, and personalities. For an independent…

What Every Independent Artist Should Know About Music Publishing

What Every Independent Artist Should Know About Music Publishing There’s a moment every songwriter eventually reaches when making the music stops being the only thing they need to think about. You wrote the song. You recorded it. You…

Houston Has a Sound: Why R&B Still Runs Deep in This City

Houston Has a Sound: Why R&B Still Runs Deep in This City Houston doesn't just make R&B. We put our fingerprints all over it. There is something about R&B in Houston. It is in the way somebody sings a heartbreak song like…