Artist Development Is More Than Making Better Music

🎤 Artist Development Is More Than Making Better Music Every artist wants to get better at their craft. Better songs. Better vocals. Better production. Better performances. Better recordings. And obviously, that's important. But…

From Studio to Stage: Building an Artist Career Beyond the Music

From Studio to Stage: Building an Artist Career Beyond the Music There is something special about making a song. You can spend hours writing it, recording it, changing one word, moving one drum, stacking one more vocal, listening to it…

One Song → Content Campaign: How Artists Can Get More From Every Release

One Song → Content Campaign: How Artists Can Get More From Every Release You finally finished the song. It's mixed. It's mastered. The artwork is done. The release date is set. And then somebody asks: “Okay… what…

Building an Artist Brand Without Losing Yourself

Building an Artist Brand Without Losing Yourself There is a weird pressure on artists today to be a brand. You hear it everywhere. Build your brand.Define your aesthetic.Find your niche.Create your content pillars.Pick your colors.Have…

Building Your First Real Artist Team: Who Do You Actually Need?

Building Your First Real Artist Team: Who Do You Actually Need? At some point, every independent artist reaches a moment when doing everything yourself stops being sustainable. You're writing. Recording. Booking. Posting. Editing. Answering…

Your First 1,000 Fans: Why Real Connection Matters More Than Follower Count

Your First 1,000 Fans: Why Real Connection Matters More Than Follower Count There is something about seeing 1,000 people that feels huge. 1,000 followers. 1,000 listeners. 1,000 subscribers. 1,000 people in a room. The…

Building Something You Own Outside Social Media

Building Something You Own Outside Social Media Social media can change an artist's career overnight. A song can take off. A video can reach millions of people. A new fan can discover your music from halfway across the world. That's…

Why We Believe Women Need to Build Their Own Damn Table

Why We Believe Women Need to Build Their Own Damn Table There is a phrase we've been saying for a while: Build your own damn table. Not because we don't want a seat at somebody else's. Not because every existing room is bad. And…

What Southern Girl & Co. Is Building for Women in Music, Media + Tech

,
What Southern Girl & Co. Is Building for Women in Music, Media + Tech Southern Girl & Co. has never fit neatly into one box. That's probably because we were never interested in building just one thing. Music has always been…