How to Build a Merch Collection Around Your Personality

How to Build a Merch Collection Around Your Personality The best merchandise doesn't feel like merchandise. It feels like you. It's the sticker you put on your laptop because it says exactly what you were thinking. The…

From Southern Girl Ink to Southern Girl & Co.: The Story Behind the Brand

From Southern Girl Ink to Southern Girl & Co.: The Story Behind the Brand Before there was Southern Girl & Co., there was Southern Girl Ink. And before there was an entertainment company, a growing merchandise collection,…

Do You Need a Record Label? What Independent Artists Should Consider First

Do You Need a Record Label? What Independent Artists Should Consider First At some point, almost every independent artist has the thought: “Maybe I need a record deal.” Sometimes that thought comes after a big song. Sometimes…

Split Sheets: The One Piece of Paper Independent Artists Shouldn’t Skip

Split Sheets: The One Piece of Paper Independent Artists Shouldn't Skip You just made a song with three other people. Everybody is excited. The beat is crazy. The hook is fire. Somebody says, “We killed that.” Everybody…

How Artists Can Use TikTok Without Becoming a TikToker

Let's say it out loud: You are an artist. You are not necessarily a TikToker. And that's okay. TikTok has become one of the places where people discover music, artists, trends, sounds, performances, and personalities. For an independent…

What Every Independent Artist Should Know About Music Publishing

What Every Independent Artist Should Know About Music Publishing There’s a moment every songwriter eventually reaches when making the music stops being the only thing they need to think about. You wrote the song. You recorded it. You…

Houston Has a Sound: Why R&B Still Runs Deep in This City

Houston Has a Sound: Why R&B Still Runs Deep in This City Houston doesn't just make R&B. We put our fingerprints all over it. There is something about R&B in Houston. It is in the way somebody sings a heartbreak song like…

Artist Development Is More Than Making Better Music

🎤 Artist Development Is More Than Making Better Music Every artist wants to get better at their craft. Better songs. Better vocals. Better production. Better performances. Better recordings. And obviously, that's important. But…

From Studio to Stage: Building an Artist Career Beyond the Music

From Studio to Stage: Building an Artist Career Beyond the Music There is something special about making a song. You can spend hours writing it, recording it, changing one word, moving one drum, stacking one more vocal, listening to it…

One Song → Content Campaign: How Artists Can Get More From Every Release

One Song → Content Campaign: How Artists Can Get More From Every Release You finally finished the song. It's mixed. It's mastered. The artwork is done. The release date is set. And then somebody asks: “Okay… what…
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