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Tag Archive for: artist marketing

How Artists Can Use TikTok Without Becoming a TikToker

Let's say it out loud: You are an artist. You are not necessarily a TikToker. And that's okay. TikTok has become one of the places where people discover music, artists, trends, sounds, performances, and personalities. For an independent…

One Song → Content Campaign: How Artists Can Get More From Every Release

Artist Tips

One Song → Content Campaign: How Artists Can Get More From Every Release You finally finished the song. It's mixed. It's mastered. The artwork is done. The release date is set. And then somebody asks: “Okay… what…

Your First 1,000 Fans: Why Real Connection Matters More Than Follower Count

Artist Tips

Your First 1,000 Fans: Why Real Connection Matters More Than Follower Count There is something about seeing 1,000 people that feels huge. 1,000 followers. 1,000 listeners. 1,000 subscribers. 1,000 people in a room. The…

100 vs. 200: BMI vs. ASCAP Songwriter Splits ExplainedOctober 1, 2026 - 8:10 am
If you’ve ever registered a song with BMI or ASCAP and looked at the percentage breakdown, you may have had one of those “Wait…what?” moments. You agree with your co-writers that everybody owns 25%. Then somebody says, “I’m with BMI.” Someone else says, “I’m with ASCAP.” And suddenly you’re looking at numbers that don’t seem to match. […]
Why Independent Artists Need More Than a Great SongSeptember 30, 2026 - 2:19 pm
Why Independent Artists Need More Than a Great Song A great song can open a door. But what happens after the door opens? For independent artists, that’s where the real work begins. Writing and recording a great song is only one part of building a music career. Today’s independent artists are also navigating branding, content, […]
Why Thick Thigh Vibes Became More Than a StickerSeptember 11, 2026 - 2:06 pm
Why Thick Thigh Vibes Became More Than a Sticker Some phrases are just phrases. And then there are the ones that make you laugh, make you feel seen, and somehow become part of your personality. Thick Thigh Vibes™ started as one of those phrases. What began as a sticker from Houston-based women-owned entertainment and retail brand Southern […]
How to Build a Merch Collection Around Your PersonalitySeptember 8, 2026 - 2:39 pm
How to Build a Merch Collection Around Your Personality The best merchandise doesn’t feel like merchandise. It feels like you. It’s the sticker you put on your laptop because it says exactly what you were thinking. The candle you light because the name makes you laugh. The mug you reach for every morning because the phrase […]

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