music content strategy - Southern Girl & Co. Entertainment

Tag Archive for: music content strategy

One Song → Content Campaign: How Artists Can Get More From Every Release

One Song → Content Campaign: How Artists Can Get More From Every Release You finally finished the song. It's mixed. It's mastered. The artwork is done. The release date is set. And then somebody asks: “Okay… what…

100 vs. 200: BMI vs. ASCAP Songwriter Splits ExplainedOctober 1, 2026 - 8:10 am
If you’ve ever registered a song with BMI or ASCAP and looked at the percentage breakdown, you may have had one of those “Wait…what?” moments. You agree with your co-writers that everybody owns 25%. Then somebody says, “I’m with BMI.” Someone else says, “I’m with ASCAP.” And suddenly you’re looking at numbers that don’t seem to match. […]
Why Independent Artists Need More Than a Great SongSeptember 30, 2026 - 2:19 pm
Why Independent Artists Need More Than a Great Song A great song can open a door. But what happens after the door opens? For independent artists, that’s where the real work begins. Writing and recording a great song is only one part of building a music career. Today’s independent artists are also navigating branding, content, […]
Why Thick Thigh Vibes Became More Than a StickerSeptember 11, 2026 - 2:06 pm
Why Thick Thigh Vibes Became More Than a Sticker Some phrases are just phrases. And then there are the ones that make you laugh, make you feel seen, and somehow become part of your personality. Thick Thigh Vibes™ started as one of those phrases. What began as a sticker from Houston-based women-owned entertainment and retail brand Southern […]
How to Build a Merch Collection Around Your PersonalitySeptember 8, 2026 - 2:39 pm
How to Build a Merch Collection Around Your Personality The best merchandise doesn’t feel like merchandise. It feels like you. It’s the sticker you put on your laptop because it says exactly what you were thinking. The candle you light because the name makes you laugh. The mug you reach for every morning because the phrase […]

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