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From Studio to Stage: Building an Artist Career Beyond the Music

From Studio to Stage: Building an Artist Career Beyond the Music There is something special about making a song. You can spend hours writing it, recording it, changing one word, moving one drum, stacking one more vocal, listening to it…

One Song → Content Campaign: How Artists Can Get More From Every Release

One Song → Content Campaign: How Artists Can Get More From Every Release You finally finished the song. It's mixed. It's mastered. The artwork is done. The release date is set. And then somebody asks: “Okay… what…

Building an Artist Brand Without Losing Yourself

Building an Artist Brand Without Losing Yourself There is a weird pressure on artists today to be a brand. You hear it everywhere. Build your brand.Define your aesthetic.Find your niche.Create your content pillars.Pick your colors.Have…

Building Your First Real Artist Team: Who Do You Actually Need?

Building Your First Real Artist Team: Who Do You Actually Need? At some point, every independent artist reaches a moment when doing everything yourself stops being sustainable. You're writing. Recording. Booking. Posting. Editing. Answering…

Your First 1,000 Fans: Why Real Connection Matters More Than Follower Count

Your First 1,000 Fans: Why Real Connection Matters More Than Follower Count There is something about seeing 1,000 people that feels huge. 1,000 followers. 1,000 listeners. 1,000 subscribers. 1,000 people in a room. The…

Building Something You Own Outside Social Media

Building Something You Own Outside Social Media Social media can change an artist's career overnight. A song can take off. A video can reach millions of people. A new fan can discover your music from halfway across the world. That's…

Songwriter vs. Producer vs. Artist vs. Publisher: Who Owns What?
Songwriter vs. Producer vs. Artist vs. Publisher: Who Actually Does What? If you’ve spent any time around the music business, you’ve probably heard the words: Artist. Songwriter. Producer. Publisher. Sometimes those roles are all held by different people. Sometimes one person holds two or three of them. And sometimes one person is doing damn near […]
100 vs. 200: BMI vs. ASCAP Songwriter Splits Explained
If you’ve ever registered a song with BMI or ASCAP and looked at the percentage breakdown, you may have had one of those “Wait…what?” moments. You agree with your co-writers that everybody owns 25%. Then somebody says, “I’m with BMI.” Someone else says, “I’m with ASCAP.” And suddenly you’re looking at numbers that don’t seem to match. […]
Why Independent Artists Need More Than a Great Song
Why Independent Artists Need More Than a Great Song A great song can open a door. But what happens after the door opens? For independent artists, that’s where the real work begins. Writing and recording a great song is only one part of building a music career. Today’s independent artists are also navigating branding, content, […]
What Independent Artists Need To Release A Song: Checklist
What Should an Independent Artist Have Before Releasing a Song? You finished the song. Finally. The vocals are recorded.The mix sounds good.The master is back.You listened to it approximately 847 times. You’re ready to hit release. Except… Are you actually ready? Because releasing a song is more than uploading an audio file to a distributor and […]
Why Thick Thigh Vibes Became More Than a Sticker
Why Thick Thigh Vibes Became More Than a Sticker Some phrases are just phrases. And then there are the ones that make you laugh, make you feel seen, and somehow become part of your personality. Thick Thigh Vibes™ started as one of those phrases. What began as a sticker from Houston-based women-owned entertainment and retail brand Southern […]
How to Build a Merch Collection Around Your Personality
How to Build a Merch Collection Around Your Personality The best merchandise doesn’t feel like merchandise. It feels like you. It’s the sticker you put on your laptop because it says exactly what you were thinking. The candle you light because the name makes you laugh. The mug you reach for every morning because the phrase […]
From Southern Girl Ink to Southern Girl & Co.: The Story Behind the Brand
From Southern Girl Ink to Southern Girl & Co.: The Story Behind the Brand Before there was Southern Girl & Co., there was Southern Girl Ink. And before there was an entertainment company, a growing merchandise collection, music projects, artists, creative ideas, and all the things Southern Girl is becoming today, there was a much simpler […]
Do You Need a Record Label? What Independent Artists Should Consider First
Do You Need a Record Label? What Independent Artists Should Consider First At some point, almost every independent artist has the thought: “Maybe I need a record deal.” Sometimes that thought comes after a big song. Sometimes it’s after a frustrating release. Sometimes it’s because an artist is doing everything themselves and thinks a label […]

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