Building an Artist Brand Without Losing Yourself

Building an Artist Brand Without Losing Yourself There is a weird pressure on artists today to be a brand. You hear it everywhere. Build your brand.Define your aesthetic.Find your niche.Create your content pillars.Pick your colors.Have…

Building Your First Real Artist Team: Who Do You Actually Need?

Building Your First Real Artist Team: Who Do You Actually Need? At some point, every independent artist reaches a moment when doing everything yourself stops being sustainable. You're writing. Recording. Booking. Posting. Editing. Answering…

Your First 1,000 Fans: Why Real Connection Matters More Than Follower Count

Your First 1,000 Fans: Why Real Connection Matters More Than Follower Count There is something about seeing 1,000 people that feels huge. 1,000 followers. 1,000 listeners. 1,000 subscribers. 1,000 people in a room. The…

Building Something You Own Outside Social Media

Building Something You Own Outside Social Media Social media can change an artist's career overnight. A song can take off. A video can reach millions of people. A new fan can discover your music from halfway across the world. That's…

Why We Believe Women Need to Build Their Own Damn Table

Why We Believe Women Need to Build Their Own Damn Table There is a phrase we've been saying for a while: Build your own damn table. Not because we don't want a seat at somebody else's. Not because every existing room is bad. And…

What Southern Girl & Co. Is Building for Women in Music, Media + Tech

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What Southern Girl & Co. Is Building for Women in Music, Media + Tech Southern Girl & Co. has never fit neatly into one box. That's probably because we were never interested in building just one thing. Music has always been…
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